After he was awarded the TED Prize in March 2011, JR launched a global participatoryart project—the INSIDE OUT PROJECT—inspired by his large‐format street “pastings.” The concept of the project is to give everyone and anyone the opportunity to share their portrait and a statement of what they stand for, with the world. Each black and white portrait is turned into a poster. Then, as groups gathered around a common statement, participants from all over the world paste the posters in a public space. This process transforms peoples’ identities into pieces of artistic work. INSIDE OUT PROJECT is primarily produced from a studio in NYC, where portraits are printed and shipped around the world. INSIDE OUT Photo Booths, however, bring the printers directly to the streets—enabling the public to participate instantly and for free. Nearly 70,000 portraits have been printed at INSIDE OUT PROJECT Photo Booths located around the world in such locations as Centre Pompidou (Paris), Les Rencontres de la Photographie (Arles), various towns in Israel and Palestine, Emirati Expressions (Abu Dhabi), Galerie Perrotin in Paris and Hong Kong, Vevey in Switzerland, in Tokyo and across Japan (with a Photobooth truck). Their INSIDE OUT PROJECT group actions are documented, archived and exhibited online at www.insideoutproject.net. Over 130,000 posters have been sent so far in more than 100 countries.